We continually experiment. We fail quickly and productively. We use data and feedback to guide our course.
I would like to highlight the work of the Jamaica Cultural Alliance(JCA) from a personal perspective. I was born in Harlem, New York City in 1943 - my parents and the people who surrounded me as I encountered the world were called "West Indians" - they were all immigrants born in Jamaica and Cuba. So I was immersed in the culture - the languages, the food, the music - of the islands.
Anyone that is there to promote Jamaica, we are there to support them also and JCA has been there especially with promoting the culture of Jamaica.
JTB Business Development Manager - USA West Coast
The task that you have set yourself as the Jamaica Cultural Alliance in bringing different cultures together is an important one, building on that cultural heritage that we ourselves have been privileged to be a part of, ... a service of people from various differing ethnic origins but yet nevertheless one people, out of many we are one people.